Culture (Express Exec) by John Middleton (2002-02-26) by John Middleton

By John Middleton

Quick tune path to learning tradition and tradition changeCovers the foremost parts of tradition, from how tradition evolves and why assorted businesses have diverse cultures to cultural prognosis and imposing profitable changeExamples and classes from a number of the world's so much winning companies, together with Amazon.com, EDS, Honda and Nissan, and concepts from the neatest thinkers, together with Edgar Schein, Charles convenient, Geert Hofstede and Gareth Morgan.Includes a word list of key ideas and a complete assets advisor

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For example, when Honda launched its Accord model in 1998, the company was convinced that a single version of the car would not meet the needs of customers in every market in the world. So Honda’s Research and Development group in Japan set out to create a flexible template for the car. Regional R&D groups in the United States and Europe adapted the template to best fit their respective customer’s needs. Worldwide co-operation among the five regions produced a cost-effective and locally tailored solution for each region.

They finish their book with a sobering observation: if your business strategy and your corporate culture are pulling in two different directions, the culture will win no matter how brilliant your strategy is. KEY LEARNING POINTS Here are ten practical tips for companies looking to build corporate culture in an e-business environment. 1 2 3 4 5 6 Recruit for cultural fit. Speed up your culture. When changing your culture, you get one point for each action. Lead more, manage less. Pick credible role models.

THE STATE OF THE ART 51 » How are decisions made? With a level of employee participation or is it down to senior management? The answers you give will provide an insight into the real culture of your organization and some of its underlying values and norms. CULTURE AS MEME MANAGEMENT There is a growing body of opinion that cultural evolution can be modeled through the same basic principles of variation and selection that underlie biological evolution. This implies a shift from genes as units of biological information to a new type of unit of cultural information: memes.

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