Bite-Sized Marketing: Realistic Solutions for the by Nancy Dowd

By Nancy Dowd

Written and designed to mirror the way in which humans learn this day, this e-book is established to quick impart basic and least expensive principles on advertising and marketing your library. packed with modern advertising and marketing principles, the authors provide

* How-tos of guerrilla marketing
* state-of-the-art electronic advertising practices
* merits of conventional print media

Visually compelling and straightforward to learn, this ebook will problem you to industry your library in new and unique methods.

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Additional info for Bite-Sized Marketing: Realistic Solutions for the Over-Worked Librarian

Sample text

We can use our rich resources to make Wikipedia richer. Right now the dominant user-generated site for combined search is Wikipedia, but that may change in the future. There are many benefits to marketing your resources through Wikipedia: • Use Google Analytics to prove to funders that patrons are using your digitized collection. • Help ensure future investment in digitization. • Meet customers where they are. • Create a reach well beyond your own catalog. • Raise the profile of your entire institution.

If a congressional representative, senator, mayor, or a local or national star is coming, make sure the reporter knows! On the other hand, if that person cancels, you should take the time to let the reporter know. Relationships with reporters are developed over time and require trust. Human Interest Editors always welcome human-interest stories that emotionally appeal to readers. There is a thin line between a human-interest story and an infomercial, but reporters can spot the difference from a mile away!

In other’s stories I can escape my illness and experience theirs for a while. Thank you so much for your online catalog; without it, my life would be much less thrilling. Anonymous Library: Hollywood 35 36 How to Market Electronic Resources 3 37 Libraries’ reference collections, periodicals, and more and more monograph collections are increasingly being delivered electronically. This shift in delivery drastically changes the footprint of a library. We are used to being storehouses of thousands or millions of volumes of books, almanacs, encyclopedias, dictionaries, and journals.

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