Beyond Book Sales: The Complete Guide to Raising Real Money by Susan Dowd

By Susan Dowd

Like library clients, library donors hail from all walks of existence. whatever the scope or complexity of library fundraising, winning efforts are constantly approximately forging and strengthening relationships with the variety of stakeholders during the group. Dowd and her workforce from Library ideas, a consulting staff of the buddies of St. Paul Public Library, proportion confirmed recommendations that experience introduced in additional than $1 million every year. Believing that non-public fundraising is a ordinary for libraries huge and small, they begin with 12 proof approximately library fundraising and concentrate on actions with the top go back. information and contours contain:

  • The present pyramid version for constructing the tradition of giving that results in monstrous gifts
  • Overcoming fears of sponsorship and embracing cause-related marketing
  • Pitching the ideal charitable gift
  • Confronting universal fears of asking for significant gifts
  • The professionals and cons of club programs

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Extra info for Beyond Book Sales: The Complete Guide to Raising Real Money for Your Library

Sample text

Blogging A blog is today’s online journal or bulletin board. It can be anything from a personal diary to a carefully crafted corporate communication. The content you write on your blog is called a “post,” and it can consist of written text as well as messages and links to your library’s website. You can use a blog to talk about your library, about opportunities to support it, and to direct people to the DONATE button on the library’s home page. Make your blog interesting and lively, but remember that everything you write is available for anyone to read.

First, you need the guidance of the library director and approval from your library’s Board of Trustees. Next, you need the help of volunteers with fund-raising and other skills. Third, if your library is embarking on a really large fund-raising effort, such as a capital campaign, you will want the guidance of outside consultants who specialize in this. (Note: An important point to remember is that your library’s Board of Trustees is not a fund-raising board. Most library boards are governing and oversight boards that are elected or appointed.

The solution was finding private funding to pay for a security guard so the library could continue to be open later hours for these classes. 2. In Chicago, a corporation provided funding for 50,000 Chicago Public Library Summer Reading Program T-shirts. , basic and essential) to the program and could not have been secured any other way. Mary Dempsey, Chicago Public Library director, called those T-shirts “50,000 walking billboards for the Chicago Public Library” (Miller 2010, 49). While most of the people and organizations that value and support your library will not give exceptionally large gifts, such as 50,000 T-shirts, some will.

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